Sprinklr：2022年行业领导者社交客户服务基准报告（英文版）

This benchmarking report provides a data-based measurement of how well companies on a similar scale are managing their social customer care. Managing customer care is significantly more complex for enterprises and global businesses, which face a massive volume of incoming queries. This report uses the scale of each brand’s social media following as a proxy for brand size, and focuses on the top performing enterprise-scale brands: those with an average follower count that is above the 95th per