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The 2015 U.S. Mobile App Report.pdf |
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comScore The 2015 U.S. Mobile App Report
App Overview
App Audiences
App User Habits
Top & Fast-Growing
Content Categories
Social & Entertainment Apps
App Ads & Monetization
Key Takeaways
Mobile app usage is exploding as it becomes the #1 means of digital media consumption. But it’s not coming at the expense of desktop or mobile web.Confluence of factors is driving the huge uptick in app usage time, and apps are overtaking other media in importance. However, it’s also important to recognize the o
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