理特咨询：2024媒体市场状况报告（英文版）

The focus of last year’s “State of the Media Market, 2023” was on the media sector’s adaptation to a new normal amid the economic and geopolitical challenges brought about by the COVID-19 pandemic. The 2023 Report emphasized the importance of embracing new technologies, strategic acquisitions, data privacy and security, learning from major players, and redesigning content strategies to stay competitive. Key developments included the resurgence of live events, the use of gaming technology in f