WEF&埃森哲：2025年传媒、娱乐和体育产业中的人工智能白皮书：机遇、挑战及策略（英文版）

of generative artificial intelligence (genAI) across industries, this white paper delves into its transformative potential on the media, entertainment and sport industry. It does not cover cross-industry topics but aims to clarify potential opportunities, challenges and disruptions, providing leaders and key stakeholders with insights to navigate these transformative times. Given the industry’s societal impact, it is important for players to develop a shared and comprehensive underst