Innovid：2024年全球联网电视（CTV）与创意洞察-广告主媒介与创意策略概览报告（英文版）

With audiences dispersed across platforms and devices, advertisers have had to rethinktheir TV media and creative strategies to reach and engage with consumers -especially at a time of global economic uncertainty.

While linear continues to be a mainstay for some advertisers due to its sheer reach.many have turned to connected TV (CTV) to play a crucial role in the video mix.Embodying the best of linear and digital, CTV is a platform that allows advertisers toreach diverse audiences and