黑天鹅数据：2024年社交倾听与社交预测报告（英文版）

Social listening tools like Brandwatch or Talkwalker help marketers identify audiences and influencers while powering short-term digital and media activity. But so far, social data hasn't been utilized against higher-level consumer intelligence use-cases. Why? Well, most market research professionals are simply unaware of its capabilities. We believe social data is a rich, untapped source of consumer intelligence that marketing, insights and innovation team should be using to inform the