尼尔森IQ：2024年年中消费者展望报告（英文版）

Motivated to build upon any inroads made in the first six months of 2024, they are determined to build a better tomorrow. To achieve this, they will redirect their spending to where it matters most, shifting from cautious to intentional consumption. Although they are bracing for more geopolitical, economic, and environmental changes in the months ahead, they are determined to remain resilient through adversity, vigilant in safeguarding their savings, and intentional in their spending, focusing p