尼尔森IQ：2025年商业韧性行动手册：解读影响消费者行为的信号与冲击（英文版）

From shifting trade policies and geopolitical tensions to volatile financial markets and evolving consumer behaviors, today’s environment is more unpredictable now than at any point since the pandemic five years ago. This uncertainty is not an abstraction—it’s a daily reality, shaping the decisions of businesses, policymakers, and consumers alike. For business leaders, this unpredictability presents a challenge: Decisions about pricing, hiring, supply chain investments, brand positioning, and