浩华：2024年DACH地区（德国、奥地利、瑞士）酒店及连锁酒店市场研究报告（英文版）

A very warm welcome to the 2024 DACH Region Hotels and Chains Report. When we first started creating these reports in 2017, our underlying thesis was the inevitability of The Brand. Our supposition was that the mass Branding of European hotels was only a matter of time and that, sooner or later, we would end up with the sort of percentages we have seen in the United States. So, is this happening and is it inevitable? The answer is more complicated, of course. As is so often, DACH is a microco