InnoVid：2024年CTV广告洞察报告（英文版）

The 100% digital future of television is imminent. Amazon Prime, Apple TV+, Netflix, and other streamers have announced ad-supported subscription tiers. Live sports are moving to streaming, and you can bet advertiser dollars will move there as well. Marketers will spend more than $40 billion on CTV advertising in 2027, according to eMarketer projections. Advertisers, you need to prepare for what’s coming, and Innovid is the CTV partner to help you succeed in this new world. In 2023, our ad se