Pimberly：2020时尚与服装白皮书：为什么PIM对于电子商务至关重要（英文版）

The eCommerce fashion sector grew by a whopping 29.6% in 2020, compared to just 9.4% during the previous 4 years. (Statista) Partly fuelled by the covid19 pandemic. High street retail has suffered, with many firms choosing to push their online sales hard to offset losses. This massive growth means that online fashion brands have had to gear up their online sales strategy to meet increased demand.