Beauty Streams:2022年生命之光-从生活方式转变到包装和配方趋势报告(英文版).pdf |
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As the world moves towards personalization, the individual comes to the forefront. No longer can we analyze consumers with over-generalized categorizations of groups and tribes. BEAUTYSTREAMS presents an innovative approach to consumer and lifestyle analysis. Instead of tribes, we have defined several Lifestyle Profiles, psychological traits shared by consumers across different age groups and global regions. The Lifestyle Profiles are built based on our experts’ observations of lifestyles, be
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