Skai&P2PI：2025年全球零售媒体状况报告：完整结果（英文版）

RETAIL MEDIA DOMINATES BUDGETS BUT FACESROI SCRUTINY Retail media remainstheleading marketing channel for consumergoodsorganizations, with 9296 ranking it as their mostimportantstrategy, While budgets continue to grow, challenges around ROland incrementality are becoming increasingly evident. Smallerbudgetsface the greatest Roldissatisfaction, underscoring thecritical need for advanced measurement tools and methodologies tojustifyinvestments.FULL-FUNNEL STRATEGIES DRIVE FUTURE VALUEThe full-f