璞砺营销咨询：2025年十字路口下的零售业：数字化转型的必要性研究报告（英文版）

• Product interaction & experience: Up to 81% of consumers visit stores to see, touch, and try products, particularly in fashion, furniture, and electronics. • Personalised service & advice: Over 44% of shoppers rely on in-store staff for recommendations and support, making knowledgeable sales teams a key asset. • Immediate purchase & efficiency: With 77% valuing instant access to products and 39% prioritising multitasking, stores must streamline the shopping process. • Shopping a