Marigold：2024年全球客户忠诚度现状及培养策略报告（英文版）

It’s easy to get caught up in the doom and gloom of today’s economic environment; to hyper-fixate on tightening budgets, the Fed’s next move or the latest jobs reports. But through this noise, there exists unquestionably positive news for the brands who are putting effort into their loyalty strategies: the value of consumer loyalty continues to increase. A whopping 63% of consumers cite a willingness to pay more to shop with the brands they're loyal to – a rise from 59% just a year ago. A