Forsta：2025年信任赤字：数字时代忠诚度面临风险报告（英文版）

Trust has become the deciding factor in customer loyalty-yet most brands are falling short.In an dige of Al, cvberattaicks, and rising consumer expectations, brands can no longer afford to treat CX as aservice function alone. it's now a core trust-building mechanism. The 2025 CX trust defcit report explores shiftincconsumer expectations, with insights into trust thresholds, wilingness to share data, and the evolving role of Al inthe brand relationship.71% of Us consumers and 66% of UK con