WTTC&YouGov：2025年弥合言行差距：如何通过了解客户制定有效的可持续发展战略报告（英文版）

If you open a newspaper today, there’s a good chance you’ll read about somebody taking climate action. Governments are pledging to decarbonise. Energy providers are building wind farms and solar panels. Activists are marching in the streets. But how do environmental concerns affect people’s spending habits? And crucially – will they pay more for sustainable travel? The answer, in brief, is no. Or rather, not exactly – purchasing decisions are complicated, and everyone prioritises different th