Spate：2024年TIKTOK食品和饮料行业报告（英文版）

Spate analyzed this year’s top 100 fastest-growing food and beverage trends on TikTok in the US since last year, grouping them into six key flavor profiles: Sweet, Sour, Salty, Umami, Bitter, and Mouthfeel. Sweet trends dominated the list, with Umami and Bitter following behind, reinforcing the platform's role in elevating indulgent, feel-good foods. This preference for sweetness reflects a shift toward playful, comforting treats that double as shareable content, aligning with the way use