Treasure Data：2024年度数字餐饮客户忠诚度报告（英文版）

Many food and beverage brands enjoy high levels of customer loyalty thanks to their beloved product offerings and special offers. Consumers also have a relatively high likelihood of being loyal to specific food and beverage brands. One study found that 43% of customers are loyal to at least one food and beverage company.1 However, this loyalty is often most evident among the most recognized brands. Many brands, even those launched by well-established companies, face stiff competition from eme