奥美Ogilvy：2025年构建客户忠诚度的四大维度研究报告：原则、潜力、文化与社群（英文版）

Consumers experience loyalty differently. For some, loyalty exists simply because no better options are available—they feel trapped rather than connected. Others may cycle through various options, driven solely by practical considerations and convenience, without forming a more profound attachment. Yet some consumers develop lasting, genuine loyalty because a brand consistently fulfills its promises, aligns deeply with its personal values and creates meaningful, memorable experiences. This do