Internet Retailing：2025年数据工作台-非零售媒体报告（英文版）

Offsite retail media combines the power of retailer first-party data with ad reach on platforms outside of retailers’ own shopping platforms. It gives advertisers the ability to reach their next customer and existing customers across a broad range of channels and formats – social media, video platforms, CTV, DOOH, display, traditional media and podcasts. As third-party cookies wane and retail media becomes ever more competitive, offsite offers a huge opportunity to retailers and adve