Veeva：2024年使用数据优化活动与会者体验的技巧报告（英文版）

Achieving customer-centric meetings requires biophamas to know what has workedfor the HCP in the past, what will deliver the most value at the next touchpoint, andthe business impact of choosing one type of event format or content over another.Sheehy says embedding event data into the CRM solution makes it faster and easierto flow insights to the right decision-makers.