Qualtrics XM Institute：2024成功、努力和情感如何影响顾客忠诚报告（英文版）

As part of Qualtrics XM Institute’s 2023 US Consumer Study, we asked 10,000 consumers to rate their recent interactions with brands across the three dimensions of customer experience – success, effort, and emotion – and how likely they are to perform four loyalty activities afterward: trust the brand, forgive the brand for a mistake, recommend the brand to others, and purchase more from the brand.