欧睿国际&Visa：2024重新定义客户忠诚度-高价值方案助力留客率提升白皮书（英文版）

Consumer expectations for instant service, seamless shopping experience and value for money alongside the digital transformation and the e-commerce revolution are transforming the business models of loyalty programs into more adaptable and innovative platforms. The growing mobile penetration and use of digital wallets further help drive convenience, expand consumer reach, and increase brand engagement and retention. In such a dynamic and highly competitive business environment, there is renew