麦肯锡：2024年欧洲食品杂货状况报告：希望的迹象（英文版）

For the European grocery sector, 2023 was all about inflation—again. European food price inflation averaged 12.8 percent in 2023, reaching its highest level since the end of the Second World War. While unfavorable market conditions put a strain on consumer wallets and margins are pressured by rising costs, there are signs of hope: inflation has stabilized, real wages are recovering, and fewer consumers indicate an intent to trade down, with some groups even inclined to trade up. This report e