Merkle：2024年客户体验领导者的不同之处报告（英文版）

Welcome to the second installment of our 2024 Customer Experience Imperatives, in which we look at business leaders’ priorities and behaviors through the lens of consumer expectations. Earlier this year, we examined consumer attitudes and perceptions of today’s brand experiences. This report, which you can read or revisit here, provides clear insight into consumers’ baseline expectations, how they prefer to interact with brands across different touchpoints, and their openness or rel