尼尔森IQ：2025年亚太地区电子商务概览报告（英文版）

APAC has firmly established itself as a global e-commerce powerhouse, accounting for over 60% of global activity. With both mature markets like China and South Korea and rapidly growing ones like Vietnam and the Philippines, the region is driving digital retail forward. Looking ahead, ecommerce is expected to make up 30% of FMCG sales by 2030 - solidifying APAC’s leadership in the digital commerce.