尼尔森IQ&捷孚凯：2026年全球家电行业展望报告：消费者需求洞察（英文版）

Nevertheless, in the first half of 2025 (H1 2025), sales of Consumer Technology and Durable Goods (T&D) grew 4.6% in value year over year. That increase—to $403 billion (USD)—was largely driven by activity in China due to retail “trade-in” policies that cut replacement costs for consumers in key product groups. With China removed from the analysis, global sales increased by a more gradual 1.2%.