InMarket：2025年礼品卡指南：提高礼品卡销量及培养忠诚客户的技巧和策略报告（英文版）

According to InMarket’s 2024 Holiday Gifting Survey, 54% of shoppers plan to purchase gift cards during the holidays this year. Gift cards are popular and practical, providing gift-givers a convenient way to complete shopping lists, and recipients the freedom to choose whichever gift they desire. This widespread demand for gift cards presents a powerful opportunity for marketers to drive sales well into 2025. In fact, the majority of gift cards are redeemed within the first 6 months. Therefor