光辉国际：新首席人力资源官品牌：人力资源价值承诺（英文版）

An online article on Brand Channel reporting on CEO brand research (Colyer, 2003), found that dynamic CEOs and other C-Suite leaders are often automatically and intrinsically linked to the companies they represent. Their research further shows that a CEO’s brand often accounts for up to 50 percent of the organization’s overall brand reputation. Like the CEO, the rest of the C-Suite leaders contribute to the organization’s brand equity. In the case of the CHRO, he or she needs to realize that wha