璞砺营销咨询:2024年澳大利亚商业银行客户报告:中小企业机遇(英文版)(.pdf |
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Profitability has declined in Australian mortgage lending thanks to years of intense competition and margin erosion. In turn, this has led banks to revisit their growth strategies, putting more emphasis on areas where they may be able to build more predictable revenue streams. Business banking has seen growing interest in the last five years, with the segment promising higher margins and resilience to market volatility. Within the business banking market, the SME segment has been somewhat und
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