FICO:2024年德国银行客户体验调查报告:客户行为、偏好和银行体验洞察(英文版).pdf |
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Half of German customers hold between two and three bank accounts, designating one provider as their primary account. The primary is typically the bank that offers the best customer experience (CX) and value for money. • The vast majority of German consumers (66%) still receive their banking services from traditional banks, but interest in digital banking services is increasing among younger demographics. • Customer experience plays a key role in banking. 56.5% of respondents believe customer
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