SIMON KUCHER：2024年银行业忠诚度计划：关键成功因素和设计原则报告（英文版）

Loyalty programs offer banks a powerful way to enhance customer satisfaction, deepen relationships, and drive acquisition and retention. Yet, they can also be complex and costly. This paper examines whether banks should invest in loyalty programs, what success looks like, and how existing programs can be optimized. Drawing on our experience designing programs for 60+ banks, Simon-Kucher shares insights to help banks deliver greater value and delight to their customers. Download our report to