SLD:2024年如何以分行为重点的客户体验增加以建议驱动的服务报告(英文版).pdf |
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One of the key factors driving the credibility of offering trusted advice is the ability to customize the offering to the given customer. No customer wants to feel like their institution is selling a product that may not fit their emotional needs. How customers feel about themselves and their financial brand is critical to building brand loyalty and reinforcing empathy. A homogeneous approach to communicating to customers or marketing products may result in irrelevant offerings and weak advic
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