Qualtrics XM Institute：全球研究：2024年消费者渠道偏好报告（英文版）

As part of Qualtrics XM Institute’s 2023 Global Consumer Study, more than 28,000 consumers told us which of six channels (chat with an automated system, self-service on mobile, self-service on computer, chat with a person on computer, talk with someone on the phone, or meet with someone in person) they would prefer to use to complete nine common interactions.