Skai：Advertising Trends：2025年第一季度季度数字趋势报告（英文版）

Thanks to the post-holiday reset, the first quarter of the year is typically marked by a pullback in ad spending compared to the fourth quarter, as annual budgets start anew. Despite economic headwinds—including persistent inflation and tariff uncertainty that impacted consumer confidence in the mid-to-late quarter— 2025’s kickoff showed that digital advertising’s momentum is far from cooling. Marketers remained focused on efficiency as retail media and paid search delivered strong YoY gro