imagino：2024解释客户销售白皮书（英文版）

You walk into your local coffee shop, the barista recognises you and says “Hey, I’ll get that oat latte going, and you need to try our new almond croissant, I’ll bring one, have a seat!”. There is something extremely pleasant in being recognised as a faithful customer and treated as such. A fascinating study from the University of Texas puts this down to two things. 1. You’re not just getting what everyone else is getting. Instead, you’re getting something tailored to you. And because of that