dentsu电通：2025年银发族趋势观察报告-第二青春期，叛逆再出发（英文版）

Moving beyond mere practicality and utilitarianism, seniors are finally finding opportunities to explore interests they never had time for in their youth. According to Tencent Marketing data, 70% of middle -aged and elderly people are pursuing education driven by personal interests. Popular courses include singing, dancing, and painting, while technical subjects like Photoshop, video editing, and drone operation are also gaining traction. The elderly education market in China is projected to rea