浩华&AllTheRooms ：2025年欧洲国家短租市场研究报告（英文版）

The STR market has experienced a significant boom in the last two decades due to the rise of online booking providers and the increased digitalisation of the tourism value chain. These platforms have simplified the process of offering accommodation services, leading to a surge in the popularity of STRs. This report comes at a critical time when many popular tourism destinations across Europe face challenges directly caused by the proliferation of STRs. These challenges span environmental, soc