浦发硅谷银行：2024年直接面向消费者的葡萄酒调查：报告、结果和基准（英文版）

Over the past fifty years, each decade has brought with it at least one significant milestone in the wine business. One such event was the Judgement of Paris in 1976. Back then, distributors sold everything, and tasting rooms were about marketing, not selling wine over the counter. The early 1980s witnessed Benzinger Winery simplify consumer wine purchasing decisions with the introduction of the ‘fighting varietal.’ But, the 1980s also saw a dip in wine sales due to a strengthening anti-alcohol