罗兰贝格：2024年大型体育赛事新基准：巴黎奥运会对赛事组织者的创新启示研究报告（英文版）

he Games in Paris take the famous motto and also apply it behind the scenes: in procurement and provisioning, in organization and administration, but also in delivering a spectacular customer experience and guaranteeing a sustainable legacy for the host nation. Paris, in other words, is doing things very differently. And in treading this path, it has already changed the game even before the flame is lit and the tournament is declared open. Future mega events may well take the Games in Pa