Forsta：2023年以人类为中心的设计进行市场研究报告（英文版）

In the realm of market research, data reigns supreme.Yet, amidst the sea of numbers and statistics, it's easyto forget the human element-the real people behindthe data points. Principles, theories, and data arevaluable tools, but they are merely means to an end.At Forsta, we firmly believe that data is only as goodas the actions and change it drives. That's wherehuman-centered design (HCD) comes in.

Consumer expectations have never been higherand today, every touchpoint is part