Wunderkind：2024年身份解析力量分析报告：如何利用客户意图数据促进增收（英文版）

For starters, identity resolution can greatly enhance a brand’s ability to recognize a returning marketable contact. This could be a customer or just someone on your marketing list who appears as anonymous when visiting your website. There are several technical factors that can cause a returning visitor to appear as anonymous. Here are a few explained simply: First-Party Cookies Can Expire Cookies used to track visitors (such as session or identification cookies) may have expiration dates. If th