MikMak：2025年如何将DTC和零售业相结合以推动全渠道增长报告（英文版）

The “DTC or die” era is over. After years of chasing direct sales growth, brands must now find a true multichannel balance to maintain healthy margins. Consumers want a choice in how and where they purchase. They expect a seamless omnichannel experience across every touchpoint and appreciate control and transparency when they make their final decision. By providing shoppers with options on where to buy, brands can deliver a superior experience and grow sales overall. With a hybrid eCommerce m