Circana：2024年肉类替代品的现状报告（英文版）

Meat alternatives sales reached $1.3 billion in 2020 but have experienced three years of declines. Still, the current $1.1 billion is higher than pre-pandemic dollar sales. To a lesser degree, seafood and dairy alternatives have also struggled. Frozen accounts for 70% of meat alternative sales, compared to a 30% share for fresh meat alternatives; still, nearly 30% of buyers purchase both options. After major growth in 2020, retailers are resetting the store and paring back their meat alternat