德勤：2024年咖啡产业研究报告：影响市场与消费者行为的六大趋势（英文版）

The coffee industry, and indeed coffee-drinking culture, are in the throes of major change. Based on a survey of 7,000 consumers from 13 countries, the first-ever Coffee Study by the audit and consulting company Deloitte Switzerland highlights the key trends shaping the domestic and international coffee market: Despite the abundance of trendy coffee shops, instant coffee is the go-to preparation me