comScore：中国90后网络行为调查报告（英文版）

Marketing to the ’90s Generation: Opportunities and ChallengesJoe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc.Fang Cai, Vice President, China, comScore, Inc.Key Takeaways•The ’90s Generation is an important group of online consumers, who favour fun, non-traditional and non-dull content•Online video is the key means of marketing to the ’90s Generation, especially TV shows•Those in the ’90s Generation are heavy users of social networking; mobile social networking is becoming increas