尼尔森IQ：2025年中国X世代影响力报告（英文版）

Our goal is to make this report actionable, with insights specific to manufacturers and retailers. Unlike with other generations we’ll analyze, Gen X’s spend is peaking now, meaning immediate action is necessary. At the end of each section, you’ll find a summary of takeaways and actions to help you capture Gen X spend. If you’re unsure which actions will provide the most incrementality, our team at NIQ is available to assist. We can help make sense of the data for your prioritized categor