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the-evolution-of-pre-family-man.pdf |
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(THE EVOLUTION OF PRE-FAMILY MAN) In July 2011, MEC and Microsoft® Advertising undertook an ambitious project to learn more about Pre-Family Man (PFM) - the age group between 21-39 and tertiary educated. The targeted demographic was men who used many different devices daily to engage and support their digital activities online for work, socialising and entertainment.There was an online quantitative survey conducted in six markets in Asia Pacific: Australia, China, India, Indonesia, Singapore and
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