泊客电商&Helium 10：2025年第一季度全球零售媒体基准报告（英文版）

Q1 2025 brought major changes to the retail and eCommerce space. New tariffs have reshaped global trade dynamics and added new considerations for brands navigating everything from supply chains to advertising budgets. While the US tariff rate on China now exceeds 100%, these shifts also present an opportunity for businesses to rethink strategy and build greater agility. Rather than slowing down, many sellers are using this moment to realign with what matters most: operational efficiency, smar